The OFF-ROAD Pack! Training tools for Lupino and TC222.
Obviously it is a provocation but I think that a manufacturer like DUCATI can (and must) have a precise and original technical identity as well as proprietary.
So something more than being simple assemblers or carrying out rebranding operations with a profusion of premium components to justify the exclusivity of something. Something that doesn't have exclusivity in its DNA from the start.
You certainly need to invest, incubate some original ideas, build our own know-how. Either you do this and create your own Blue Ocean or you inevitably immerse yourself in a blood-red ocean where there are shark-players who, despite your name, have much more experience, reputation and specific weight.
You have just to decide how to position yourself.
Stay tuned! 😎
Nessun commento:
Posta un commento